Strategic Negotiation Training

Why Choose This Training?

Negotiation is where value is either captured—or lost. In just minutes, months of pre-sales work can be compromised. This training equips your teams to face tough, seasoned buyers with confidence, structure, and precision. Built with the DEAL Method®, it transforms negotiation from a risk point into a performance lever.

Objectives

Accelerate your B2B negotiation learning curve
Master the posture, tools, and mindset of top negotiators
Distinguish between distributive and integrative negotiation tactics
Structure and lead strategic negotiation meetings with impact
Anchor winning behaviors under pressure

Benefits

For your Company:

Secure better deal terms, improve margins and reduce discounting
Shorten sales cycles and boost cash flow
Increase negotiation consistency across teams

For your Teams:

Greater confidence and control in high-stakes deals
Ability to defend pricing and terms, even in unbalanced situations
Practical frameworks, proven tools, and direct coaching

How It Works

A complete, customizable blended learning journey to drive immediate adoption and long-term impact:

Preparation Workshops with your leaders to tailor content to your real challenges
Kick-off Meeting to build commitment and momentum
eLearning Modules to cover core concepts and the DEAL Method® fundamentals
Interactive Training Sessions (onsite or online) using simulations, videos, and peer feedback
1-to-1 Coaching & Real-Life Roleplays for personalized mastery and immediate application

Ideal for…

Salespeople and Business Developers negotiating with professional buyers
Key Account Managers facing complex deal structures
Sales Managers and Leaders looking to raise the negotiation bar