Key Account Management Training

Why choose this training?

Key accounts deserve more than just good service—they require strategic partnership. Halifax Consulting’s Key Account Management Training helps your teams transition from reactive sellers to proactive business partners. Backed by decades of expertise and global best practices, this program helps you secure long-term, profitable relationships with your top accounts.

Objectives

Move from Account Executive to strategic Key Account Manager
Build and implement robust key account plans (PIRAT® Method)
Master internal alignment and stakeholder engagement
Drive complex deal pre-sales leadership (PAC$® Method)
Enhance influence, negotiation, and C-level communication

Benefits

For Your Company

Strengthen client loyalty with strategic alignment
Boost account profitability and share of wallet
Create internal synergies for account execution

For Your Teams

Clear KAM/SAM role models: strategist, leader, coach
Hands-on tools for real-life business cases
Personalized coaching for stronger confidence and skill mastery

How it works

Our training is delivered in a blended learning journey designed for long-lasting impact:

Preparatory meetings to tailor content to your business and key clients
Kick-off session to build momentum and leadership buy-in
eLearning modules for foundational knowledge at your pace
Live collective workshops (in-person or online) for peer learning and practice
1:1 personalized roleplays and coaching based on your real accounts

All powered by the PIRAT® strategic account plan, seamlessly integrated with Salesforce (e-PIRAT).

Ideal for…

Sales Directors wanting to elevate their KAM teams
CEOs driving growth through key clients
APAC organizations looking for global standards with local adaptation