Challenges
Air Liquide Industrie was aiming to level up all sales teams on the technical aspects of sales and negotiations, with the help of coaching from team managers. The initiative was part of an extensive, company-wide Sales Excellence program.
9+
blended-learning courses
3+
countries
100+
sales representatives and managers
The Halifax Consulting Solution
A consistent Sales Academy initiative based on learners’ individual jobs and experience. Creation of versatile, blended courses including a digital Sales Enablement solution, backed by individual follow-up for all sales representatives.
Keys to success
- The involvement of management and the Sales Excellence team
- A hands-on approach tackling tangible issues encountered in the field
- A course adapted to the specific requirements of Air Liquide Industrie’s four main markets
